There is no doubt, "transformers 3" is the most exciting of the summer. However, the more fans than eagerly looking forward to this movie is Shanghai general motors. A grand "written" activities deformation Chevrolet China has slowly spread, and will accompany the transformers 3 "release to a climax.
Protagonist rosie
Endorsement love only the
In fact, the attentive viewer has found that, the most recent period, television broadcast the frequent Chevrolet "love my love" brand advertising end, will be a big line popped up-under a deformation of who? Then, a car has a beautiful painting Chevrolet love only European vividly on screen before.
As the Shanghai general motors domestic high-end car segment the market into a mountain work, the Chevrolet love only Europe with unique locomotive elements, hale design style is find everything new and fresh. Not only that, the Shanghai general motors, had Hollywood actress rosie super red, butyl han Elton was whitmore Sally for love only the endorsement. In fact, rosie is "transformers 3" actress, but it was the release of the film time has been set, rosie of this layer identity can only temporarily press don't watch.
However, it also gives the Shanghai general motors planning "the Chevrolet China of the rare opportunity to remember" deformation. Now, with "transformers 3" officially released in love, but Europe and rosie for, each other until, meet, and then to the soul of a trilogy with short film also soon reached its peak.
Shanghai gm officials say, the short film series is read separately, related, its want to communicate core meaning is "each car is a soul, and it only in the potential of the match is found the car after the people can be inspired, thus can finish out the life of deformation and it car deformation".
This series clips from the first two parts May 20, up through the network video and television have media began to spread, the most wonderful finale and "transformers 3" in the same period in the Internet and television broadcast.
Love is the movie of the super king kong
Despite the novel form, but the series is a short film in the final analysis series advertising. To this, Shanghai general motors is not denied that. But, in their view, if ever the traditional way is "advertising film", so the implanted a they do is "movie implanted AD."
One of the most obvious example is, although "transformers 3" will appear more than money, but the Chevrolet models and not only the love. But even so, love is still can be in addition to the "transformers 3 the role the most authentic outside the transformers. Why so? Because of "transformers 3" supervise the manufacture of Michael bay and his executive team ILM (industrial light and magic) designed for love but customise the a and did not appear in the film "small transformers".
Although the "small transformers" will only occur in love only the Chevrolet ads, but its production process and superior degree but and hornets prosperity." Michael bay determined by his "emperor" team to the task, both the copyright of consideration, also have artistic rigor. With "transformers 3" the love only release with the short end of the big series, the audience can enjoy love is the "transform" shock scene.
Be worth what carry is, for love is the creation of a transformers is Shanghai general motors of ideas, and therefore, the audience will see "love is the transformers" is in fact specifically for the Chinese market made. It is this, make Shanghai general determined it was a "movie implanted the success of advertising to try.
King kong screen in in the world
However, for Shanghai g.m., change the king kong 3 "on the meaning is not just make a can of love is just the deformation.
That year the transformers after release, bumblebee families for Wallace thorough popular feeling, the image after the transformers 2 "and take fire the elf SPARK spa can. However, these cars but can only stay in the audience's line of sight, because they have not listed in the Chinese market.
But it's different now. The Chevrolet brand from January 2005 formally entering the China market, after six years of development, not only the user base hit the 1.5 million mark quickly, and at the same time, along with the spa, families can exceed ROM, new fund families, pat on the market in succession, the Chevrolet brands in China vehicle market also is about to enter "the series" era.
2011 Chevrolet brands will certainly to is important for a year, in addition to the above a few model, have the cross time the process type electric car the significance of and directly to the blue's domestic senior the market segment the Chevrolet flagship models Wallace sharp treasure will also have listed.
When these will appear in "transformers 3" in the models in the Chinese market, the Chevrolet ground comprehensive brand also will gain more rich fruit. The latest news, through "transformers 3" release the opportunity of Shanghai general motors will roll out a series of "transformers" special configuration models.
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